Compliant Healthcare Advertising That Connects and Converts
Navigating the complex landscape of healthcare advertising regulations in Ireland requires precision, expertise, and an unwavering commitment to compliance. AdPro Ireland delivers effective campaigns that resonate with patients and healthcare professionals, all while strictly adhering to HPRA, ASAI, and EU guidelines.
- HPRA, ASAI, & EU Regulation Certified Compliance
- 15+ Years Specialised Experience in Irish Pharma Advertising
- Dedicated Medical Review Board for Accuracy
- Data-Driven Results for Leading Irish Healthcare Brands
Your trust, our priority.
Complete Regulatory Compliance Across All Healthcare Channels
HPRA (Health Products Regulatory Authority)
Expert adherence to all HPRA guidelines for pharmaceutical product advertising, including prescription and over-the-counter medicines. We manage pre-vetting and approval processes to ensure your campaigns are always compliant.
ASAI (Advertising Standards Authority Ireland)
Full compliance with ASAI's Code of Standards for Advertising and Marketing Communications, specifically tailored for the intricate nuances of healthcare and medical product claims. We ensure your message is clear, substantiated, and responsible.
EU MDR & Pharmaceutical Regulations
Navigating EU Medical Device Regulation (MDR) and broader EU pharmaceutical advertising directives. Our team ensures your cross-border or EU-aligned campaigns meet stringent European standards, from CE marking to pharmacovigilance.
GDPR & Patient Privacy
Robust GDPR compliance protocols integrated into all digital healthcare advertising strategies, protecting sensitive patient data and ensuring privacy in every interaction, from data collection to targeted ad delivery.
Medical Device Advertising
Specialized understanding of regulations concerning medical device advertising, ensuring accurate claims, proper indications, and adherence to all specific marketing guidelines for both B2B and consumer audiences.
Ongoing Verification & Audit
Our processes include continuous monitoring and auditing of campaign content and performance against regulatory updates, providing peace of mind and full accountability for your brand.
Specialized Advertising Services for Every Healthcare Sector
Pharmaceutical Companies
Compliant campaigns for prescription and OTC drugs, targeting healthcare professionals and patients through ethical, evidence-based communication strategies.
Medical Device Manufacturers
B2B and patient education campaigns for devices, diagnostics, and equipment, adhering to MDR and safety claim regulations.
Healthcare Facilities
Promoting hospitals, clinics, and specialist practices to attract patients and enhance reputation within ethical guidelines.
Health Insurance Providers
Patient acquisition and plan comparison campaigns, ensuring clear, consumer-friendly messaging and regulatory transparency.
Expert Medical Review Board Ensuring Accuracy and Compliance
At AdPro Ireland, every piece of healthcare advertising content undergoes a rigorous vetting process by our dedicated Medical Review Board. Comprising board-certified medical professionals, this crucial step guarantees clinical accuracy, substantiation of claims, and full regulatory adherence before your message ever reaches the public.
- Clinical Accuracy Verification & Claim Substantiation
- Patient Safety & Ethical Communication Assessment
- Regulatory Pre-Clearance & Authority Coordination
- Ongoing Compliance Monitoring & Campaign Adjustment
This meticulous approach minimizes risk and maximizes the impact of your healthcare advertising, building trust and credibility with your target audience.
Successful Compliant Campaigns for Irish Healthcare Brands
250% Increase in Physician Engagement
Developed a multi-channel digital advertising strategy for a novel pharmaceutical product, ensuring all content was GPRA-compliant and patient-centric. Achieved a significant uplift in engagement from healthcare professionals across Ireland.
HPRA Compliant Digital Impact40% Market Share Growth
Executed targeted B2B advertising campaigns for a new range of medical devices, focusing on clinical benefits and adherence to EU MDR. Resulted in substantial market share gains and new clinic adoptions.
EU MDR Adhered B2B Acceleration300% Boost in Patient Inquiries
Designed local advertising campaigns for a chain of private healthcare facilities, emphasizing accessibility and patient care. All messaging was ASAI compliant, leading to a dramatic increase in new patient inquiries.
ASAI Verified Local GrowthComprehensive Documentation and Audit Trail Management
Beyond campaign execution, AdPro Ireland provides meticulous documentation and audit trail management – a critical component for highly regulated sectors. We maintain a complete record of all campaign materials, approvals, and performance data, ensuring you are always audit-ready and compliant with regulatory mandates.
- Full Campaign Documentation for Regulatory Review
- Pre-Approval Submission Support & Authority Liaison
- Adverse Event Reporting & Pharmacovigilance Integration
- Post-Market Surveillance & Effectiveness Monitoring
This robust system provides an unparalleled level of transparency and accountability, crucial for pharmaceutical and healthcare advertising campaigns.
Secure Your Compliant Healthcare Advertising Strategy
Ready to launch impactful healthcare campaigns with complete peace of mind? Schedule a confidential consultation with our compliance specialists today.
Book Your Compliance ConsultationWe understand the sensitivities of healthcare marketing and guarantee absolute confidentiality.